A client is that if unknown to the very fact that really brand is basically a boon for any business then he should obviously remember of that, branding may be a boon with uncountable advantages and he/she can do branding of his/her product himself or hire any branding agency to try to to for him/her. Below given are some advantages or benefits of branding-

Larger profit share
This is true that whenever your App store optimization company becomes big brand they will charge any prices which they like. It becomes easy for them to reap higher prices with more profit margins and it’s not like people won’t pay, those that appreciate come and obtain whatever they need at any price.

Loyalty and quality
Brand somehow imposes liabilities on firm and restricts them to perform only better day by day and with the simplest performance you create world class products and make more reliable and constant customers who always prefer you regardless of what and since of this you’re forced to supply quality products. Quality means more recommendations given by your past customers to each prospective customer which suggests more market more reputation.

Lesser vulnerability to crisis or competition
When you become big brand, your brand becomes more powerful than ever it had been before and with this power you’re no more scared of any changes because you’re ready to make flexible changes. Any sudden challenge won’t easily affect your firm like government policies or tight competition etc. because what you’ve got got is priceless i.e. is winning heart of your target audience; they know you, praise you and are bounded and constant with their favourite brand.

Improved image
When a product is launched within the market with no brand identity that product is treated as a scrap piece where people don’t give any value thereto and treat it like anything. Brand somehow manages to clear that direfull image and settle it with more clear perception. It creates a picture , establishes a face otherwise you can say creates a desired reputation which is respected.

A brand consists of-
A branding agency should concentrate towards key components of the brands and it’s its product packaging, website, its logo, related advertisements and competitors. Brand equity is made by branding elements, promotional and marketing activities like advertisements and meaning transference these are the most drivers of brand name equity.

Brand elements includes

Brand personality– humour it talks about nature of our brand love it should be funny or serious or magical or idiot or smart or talkative or angry or professional etc.
Brand association– uniforms, USP, equipments, colours, fonts, taglines, images etc.
Brand word of mouth– what this particular brand is meant to serve and which quality it talks that .
Brands identity– its name which is extremely important like name, its logo or icon or tagline etc.