WHO ARE ASO EXPERTS?
Aso experts are those who work with your app for App Store Optimization and
helps you boost the downloads. They stay at the top of the marketing industries and learn all the best practices in the industry.
They work with the team and provide tips and tricks and help developers boost
the user visibility and downloads and get their app ranked in the top 10 of the app
stores. In the article we give you a few ASO tips used around by ASO experts around the world:
TIPS THAT’LL HELP YOU WHILE PLANNING ALONG WITH BEST ASO STRATEGY FOR YOUR APP:
KEYWORDS: keywords are the gateway for organic downloads. So, creating the
best keywords is essential. But it is not as simple as we think. Here are a few tips
for selecting optimized keywords:
1. Use the right character limit for your keyword:
Targeting the right keyword within the text assets (depending upon iOS or
android) helps you optimize your keyword to the maximum.
**Always target keywords balancing between medium-high search scores and
2. Always be up to date while monitoring keyword rankings and search
The two main techniques that help in optimizing app’s visibility is keyword
rankings and search scores:
The higher the search score of keywords, the better. And the ranking number of
the app in search result should be lower.
Understanding which keywords help you bring better and potential users is the
most effective strategy in ASO.
REPRESENTATION OF APP:
3. Always make the description attractive and easy to understand:
Though, only 1-6% of users unfold the “read more” description of the app, make
out the best to get them. Always highlight the apps USP’s and offers in the
description for a quick glance. It should be well written, short and structured.
4. Prioritize targeting the keywords rather than content in long description:
When it’s the matter of choosing, it always better to target as many keywords as
you can instead of worrying about the content. At last, only 3% of users are said
to read the description.
While an only a small fraction of visitors unfolds it, it necessary to structure your
apps description accordingly. It’s even more crucial to target keywords, not
stuffing or spamming them.
Stuffing or spamming can easily lead to your app getting flagged or penalized.
Localize your app:
5. Don’t translate keywords:
While you can expand your market reach by making your app accessible to
different countries, it’s vital to use the local slang terms or words to increase the
local search visibility.
Merely translating the words from English doesn’t help the app reach its max ASO
6. Make Use the local google search for keywords:
While searching for localized keywords in a country, make sure you follow the
. Open the incognito tab and search google.
. Change the country settings as your requirement.
. Start by searching keywords from your competitors’ brands.
Always investigate the keywords that are top in the search score from that brand.
7. Target localized keywords for different English-speaking countries:
Although the US, UK, AU all are English speaking countries, some words spell
differently and mean different things. So, you want to localize these keywords
based on the various search volumes.
For example, a motorway in the US is called expressway in the UK. Get to know
about local synonyms while targeting keywords.
ASO is marketing tool with new updates and ever-changing field. Having an aso
experts team along your side and developing an app helps you achieve best
efficiency and give greater performance. It’s always a best idea to have
experienced aso experts in the process.